In practice, fraudulent publishers will most likely be challenged by existing business partners or their safety vendors after enough evidence of fraud is accumulated to be persuasive to the ADT holding members of the adChain community.
Articles in this section
- How is adChain different from BAT?
- What is the adChain roadmap?
- Who will use adChain?
- How are incentives aligned to challenge fraud in adChain?
- How might a challenge work in practice?
- Why is fraud such a big problem?
- What is the relationship between MetaX and adChain?
- How does the adChain Registry solve advertising fraud?
- How does the adChain Registry work?
- What is the adChain Registry?