Beyond the direct ADT reward for challenging or participating in an ADT vote against a rejected publisher, the ADT holding members of the adChain community also share an incentive to increase the value of ADT. The relationship between the value of ADT and the integrity of the adChain registry is described in greater detail in the whitepaper, but the summary is:
- The fewer fraudulent publishers in the adChain Registry, the more advertisers will want to do business with the adChain Registry members
- The more advertisers want to do business with adChain Registry members, the more publishers will want to join
- The more publishers want to join, the greater the demand for adToken
- The greater the demand for adToken, the more valuable adToken becomes
To look at this same relationship from the opposite perspective, it holds that should the adChain Registry have a large number of fraudulent publishers, advertisers won't want to do business with its members, publishers won't want to join it, and the value of adToken is likely to decline.
As a result of this relationship, rational adToken voters who wish to see the value of their adToken increase will do their best to challenge and vote against the applications of publishers they consider fraudulent.