The goal of adChain is to be inclusive and to onboard the entire digital advertising ecosystem. At first, we see three types of adChain Registry Participants:
- Applicants: Domain Owners
- Challengers: Safety Vendors
- Voters: The General adToken Community
Our target users, once on the Ethereum Mainnet, will be premium publishers who wish to join the adChain Registry and advertisers who wish to work with them. As adChain grows, it will expand to include the industry’s technology providers, safety vendors, exchanges, and service providers. There is also a significant role to be played by dApp developers.