The adChain Registry is used by three types of participants and each has their own role to play in populating the registry.
The three participants are:
Applicants submit an adToken deposit along with a domain name in the hopes that the domain will be admitted into the adChain Registry. If the domain is admitted into the Registry, their adToken deposit is locked for the duration of the domain’s lifespan in the registry. If the Applicant wishes to withdraw their deposit, they must first remove the domain from the adChain Registry. Domains that are admitted into the registry may benefit through accessing advertising dollars from advertisers looking to spend on adChain accredited domains.
A Challenger is an adToken holder who issues a challenge against a domain that is either in the registry or is applying to be in the registry. To issue a challenge, the challenger must match the minimum adToken required to apply. Once the deposit is matched, a voting period is initiated.
If during the voting period, voters choose to support the domain, then the challenger will lose the adToken they used to issue the challenge with and the domain will be admitted into the registry. If during the voting period, voters choose to oppose the domain, then the domain will lose the adToken they used to apply their domain with and they will be rejected from the registry.
Voters use adToken to either support or oppose domains that have been challenged and are in the voting stage. Since adChain uses partial lock commit reveal voting, voters can vote with the same tokens across as many polls as they like, at the same time. But, remember, adChain uses a token weighted voting system, meaning that the amount of adToken you use to vote with determines the weight of your vote. The more adToken that you use, the greater the impact your vote will have, and vice versa. Once the voting period has ended, voters on the winning side will receive a payout from either the domain applicant or the challengers forfeited adToken deposit, depending on who wins. The payout will be divided proportionally amongst all winning voters and will be apportioned equally to each voter's token weight.
To recap, the adChain Registry is comprised of three participants: Applicants, Challengers, and Voters. Applicants are likely to be domain owners who want to capture more value from advertisers by having their domain in the registry. Challengers are most likely professionalized safety vendors that use proprietary technology to flag fraudulent domains. And Voters are the general ad viewing community, who by and large use the supporting evidence provided to them by the domain applicant and the challenger, to make an informed opinion about whether to support or oppose the domain being challenged.